Sunday, January 6, 2008

HOW TO CHOOSE AN AGENT

Thought I'd take some time to address the question of how to choose an agent - too often an agent is chosen because they are willing to cut their commission or even worse yet, make unfounded claims about getting some inflated price for your property.

First things first: ASK FOR RECOMMENDATIONS - ask to speak to several past clients as well as current sellers of the agent you are interviewing. You would be best served to do this prior to your actual face to face appointment.

During the interview: ASK THE AGENT QUESTIONS - in addition to the standard qualification questions, a few pertinent questions might be:
What is the agent's production (sales) in the past 12 months?
Where is the agent's market concentration, have they sold recently in your neighborhood?
What price range do they work in - the price ranges of their past 6 months or so sales
What services does the agent provide for their fee - Agents with higher fees may offer more selling experience and exposure and could result in a higher selling price!
How would the agent establish the price for your home
How would the agent promote your home - do NOT be shy in asking for a comprehensive marketing plan - all good agents have them!
Is the agent a direct member of the MLS
How many websites doe they have and do they target market?
Does the agent have a staff to handle the many clerical items during the selling process
How often will you be speaking directly with the agent - will there be a regular schedule of "check in and discuss progress calls?"

Now, did the agent ask you to compile an information sheet featuring your home's strongest selling points? Top agents will, it creates the basis for writing eye-catching, attractive listing descriptions that will aid in the sale of your home!

After the agent has visited your home, visit his or her office! Is the office professional, attractive and well-organized? Does his/her office offer accessibility and make you comfortable?

Now ask yourself - Do you trust this individual? Could you have a solid working relationship? Did the agent make you feel comfortable and secure with their knowledge?

If you are unsatisfied with the agent's plan or personality, thank the agent for their time and repeat the process with another agent. If you are happy with the agent, make the commitment to yourself to stick with him or her - it can be time-consuming to switch agents and the passage of time during a listing can certainly be a negative on the sale of your home!

REMEMBER - BE INFORMED AND CHECK BACK HERE OFTEN!

No comments: